The concept of Replay Stores aims to go beyond the classic idea of a store as a simple display container of goods where quantitative and aesthetic factors dominate, examining the emotions related to nature and space organized, and the desire to find a regenerating place , even in the heart of the city. Thus, the perception of emotions is the starting point of the revolutionary Replay project that manifests itself in the exciting, refreshing design shop that age mandated to express both the philosophy of the Replay brand and the spirit of the city in which it is located.
While natural materials such as wood and iron evoke industrial Test archeology, a skilled human hand has transformed the interior to create a perfect balance between art, matter and sensory impact.
Replay Milan's flagship store, Replay The Stage, takes even more the retail concept. Inspired by the association of jeans to the world of cinema and theater, the store is a dynamic set of the film where customers star in a changing matic cinematic show: they go up in large, open industrial steel staircase in the center of the space and see what equipment and elements make up a real stage in Hollywood. The polished raw concrete floor leads to various painted stage groups, each of which reveals its special function; to sun-cracked abandoned barn in the American mid-west has mysteriously full of jeans, Tailor Shop is a fully working room where customers can be measured and have a pair of custom jeans.
Replay The stage is a multi-level experience that is fun, engaging and transmits a taste of cinema magic and creative process.