Diesel is an international and innovative lifestyle company that produces a wide collection of jeans, garments and accessories.
Since its creation in 1978, Diesel has grown in an extraordinary way and as a pioneer in the denim segment has evolved to establish itself in the world of casual quality clothing, becoming a real alternative to the traditional luxury market. Despite its growth, the philosophy of Diesel has remained unchanged over time: Renzo Rosso had imagined a brand that was synonymous with passion, individuality and self expression.
Diesel thrives on change: each season produces no less than 3,000 new items, each produced by a process characterized by enormous creative freedom, a guarantee of constant innovation. The collection includes: Diesel (recently "restarted" with the arrival of Nicola Formichetti as Artistic Director), Diesel Black Gold (the contemporary line designed by Andreas Melbostad) and Diesel Kid. Diesel is not just clothing and denim: it is a lifestyle, reinterpreted (under the creative direction of Andrea Rosso) through a series of licenses with leading companies in their respective sectors, which led to the development of watches and jewelery (with Fossil), glasses (with Marcolin), perfumes (with L'Oréal), helmets (with AGV), headphones (with Monster), bicycles (with Pinarello), buggies (with Bugaboo) and a complete collection for the home (with Foscarini, Moroso , Zucchi, Seletti and Scavolini).