The originality of the Koon wardrobe is expressed in wisely mixing the vintage and washed with the precious and formal aspects of the garments, entirely produced in Italy, in Prato. The philosophy of the brand is based on the "made in Prato" concept.
"Koon intends to enhance and encourage the recovery of the textile culture that has always characterized Italian production districts, in particular that of Prato. A culture that, starting from the technical-productive aspects, extends to design, aesthetics and art, which develops research and innovation, which is a radical expression of the territory but interacts with the most advanced fringes of international creativity. A world, that of Italian textiles, today threatened in its structural aspects by complex challenges that challenge its continuity. The Koon project wants to show that it can be produced in Italy, respecting a precious tradition and remaining competitive on international markets. "
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